UCL Engineering
Hope transformed UCL’s Faculty of Engineering Sciences from an administrative unit into a powerful, cohesive brand with the inspiring message “Change the World.” The rebranding significantly improved recruitment, internal morale, and external awareness, making UCL Engineering a major financial contributor to the university.
Learn more about the projectContext
The Faculty of Engineering Sciences at UCL functioned merely as an administrative entity overseeing nine separate departments with no unified identity or brand presence. Each department operated independently without a cohesive story connecting their work.
The Challenge
We needed to create a compelling brand that would unite diverse engineering departments under a single identity while accurately reflecting their collective purpose and impact. The brand needed to resonate with multiple stakeholders including prospective students, staff, research partners, and industry collaborators.
Our solution
Through extensive consultation with each department, we identified common themes that connected their work. This research led to the powerful brand essence “Change the World” – capturing the faculty’s focus on practical applications of science to address real-world challenges.
We implemented a complete rebrand, including:
• Renaming the faculty to “UCL Engineering”
• Developing a distinctive new logo
• Creating a coherent visual identity and tone of voice
• Designing consistent communications across multiple channels
The rebrand has delivered significant results, strengthening recruitment, boosting staff morale, enhancing visibility with research bodies and industry partners, and ultimately transforming UCL Engineering into one of the university’s most significant revenue generators.
Close
An extra dimension in university marketing
Universities are big businesses, and in very competitive markets – for research grants, for business partnerships, for staff and especially for students. What can you do to give yourself a competitive advantage? One edge can be with innovative marketing.
We worked with UCL Engineering on this project: what looks like a small piece of plastic actually becomes a hologram projector when you place it on your phone and play our specially designed online video.
This is sent out to potential students who have received an offer from departments within UCL Engineering. It brings to life the practical, applied nature of engineering in general, and at UCL Engineering in particular. It is also, obviously, a rather more interesting and engaging piece of communication to receive.
Related Work
