THE POWER
OF THE
IDEA
We believe that you have to be distinctive to get any attention or cut-through in a world where everybody is bombarded by communications. But distinctiveness for its own sake is pointless – it has to be part of building a cumulative, compelling story in each member of the audience’s mind.
We show on this site numerous examples of how we make this objective come true in practice – for clients like Crisis, Natural History Museum, RUSI (Royal United Services Institute), UCL Engineering, Paperweight, Stop Bombing Hospitals, and many others.
We are always looking for new and innovative ways to engage and excite the audience. Examples include a video invitation for an annual fundraising dinner for Langdon (a learning disabilities charity), and 3D video holograms which were sent to prospective students for UCL Engineering.
We work across all the various online and offline channels, including the physical environment. Examples of the latter are massive shoes which we placed in the streets of Vienna for the visiting European Cancer Organisation, and an exhibition which we built for Langdon. Our work is designed to have a strong central idea, and a design coherence, which works in every channel – from print to social media and all points between.
