One to One Children's Fund
Hope has supported One to One Children’s Fund’s remarkable humanitarian journey for many years, helping tell their story from pioneering HIV treatments in South Africa to their current peer-to-peer community health model serving remote “Last Mile” communities, while creating successful fundraising campaigns including the “Triple-It Appeal” that exceeded its £200,000 target by raising £256,000.
Learn more about the projectContext
One to One Children’s Fund began its extraordinary humanitarian journey in South Africa 20 years ago as one of the first organisations providing life-saving antiretroviral drugs to children born with HIV. Their pioneering pilot programs evolved into initiatives across Africa that have saved hundreds of thousands of lives.
The charity has since expanded its mission globally, providing psychotrauma counselling to 10,000 children in war-torn Kosovo, supporting thousands of children across divided communities in the Middle East, and implementing numerous other initiatives worldwide, including programmes in the UK.
The challenge
Despite their remarkable impact, One to One Children’s Fund faced the ongoing challenge of effectively communicating their evolving story and diverse humanitarian work to supporters and potential donors.
This was particularly crucial for their work serving “Last Mile” communities—remote South African populations beyond paved roads with virtually no resources, services, development opportunities, or employment. The charity needed to quickly raise substantial funds while helping supporters understand the critical nature of their work in these isolated areas.
Our solution
We have worked with One to One Children’s Fund from its inception, helping them articulate their brand values and tell their remarkable story through compelling creative materials. For their work in remote South African communities, we produced a powerful film that brought to life the challenges and impact of serving “Last Mile” populations beyond accessible infrastructure.
To address the urgent funding needs, we conceived and helped organise the “Triple-It Appeal”—a strategic fundraising campaign that resonated deeply with supporters. The campaign exceeded its ambitious £200,000 target, raising an impressive £256,000 to support both immediate emergency needs and longer-term development work in these vulnerable communities.
This successful partnership demonstrates how effective storytelling and strategic fundraising can translate extraordinary humanitarian work into the financial resources needed to sustain and expand critical programmes for the world’s most vulnerable children.
Close
A year like no other
One to One Children’s Fund’s Annual Review is titled A Year Like No Other, referring of course to the pandemic. Paradoxically, it has been the year when the charity has made even greater impact, as its model of community-based peer supporters (called Mentor Mothers) meant that they were highly trusted by people in these communities, as well as being physically close by. We tell this and other stories of the charity’s adaptation to these very unusual circumstances in this Review.
More Hills to Climb
Having been associated with the charity since its formation, we have been delighted to help such a great cause tell its brand story. This included designing a book to mark its 15th Anniversary, More Hills to Climb. Far from resting on its laurels, One to One Children’s Fund is intent on expanding its work to reach even more children facing disease, trauma and disability. It has many more hills to climb.
Dualities
Exhibition
Hardship presents several faces. There are the visages puckered by poverty and life’s stress fractures. And there are the eyes, absent of hope. But hardship is also a galvaniser of resilience, of aspiration and of striving for a better life.
The latter interpretation permeates Dualities: Women’s Empowerment in Africa. Commissioned by One to One, curated by Susan Ansley Johnson, and featuring Undiscovered Canvas, Dualities provides a curated environment and more than a conventional exhibition experience.
We took on the creative challenge of helping to present this inspiring exhibition, allowing it gracefully to dovetail with the messaging of the charity’s brand, in our role as marketing agency for the charity.
It is a multifocal, immersive trajectory, navigating the viewer into mindscapes and landscapes that are as layered as they are alluring, and more complex than conveyed through their surface seductiveness.
Dualities is about women confronting challenges, be they health, environmental or socioeconomic. It is not simply a pictorial display of survival. All the women represented evoke a sense of agency to succeed, to take control. They are truly stories of women’s empowerment.
Ansley Johnson
