UCL
Festival of Engineering

Context

UCL Engineering planned an ambitious public festival to showcase engineering innovations and inspire the next generation, with events scheduled across multiple London locations and a special connection to the International Space Station.

The challenge

The festival needed cohesive branding and promotional materials that would effectively communicate over 75 diverse events to different audiences, drive attendance, and maintain a consistent identity across all touchpoints.

Our solution

We developed a comprehensive branding and visual platform that unified the festival’s extensive programming. The creative solution included:
• A distinctive brand identity that captured the innovative spirit of engineering
• Consistent visual assets deployed across digital channels including web and social media
• Print collateral, signage, and staging materials that reinforced the brand at physical events

The campaign helped achieve remarkable engagement results, including:
• Over 7,000 attendees across six London boroughs
• Students participating from more than 50 schools
• Sell-out audiences for many events
• A unique connection with the International Space Station

The festival successfully made a tangible social impact by inspiring young people about engineering while raising UCL Engineering’s profile across London communities.